Our Story
Our Story: Born from Sleepless Nights and a Father’s Promise
It all started in the quiet hours of the night. Three dads, sitting upright on couches, cradling tiny babies who couldn’t settle. We remember the endless crying, the helpless feeling as our little ones struggled with gas, colic, reflux, bloating, constipation, and cramps.
We tried everything—rocking, soothing, praying for relief—but nothing seemed to work. Those sleepless nights left a mark on us.
Years later, as our daughters grew into young women, we thought about the future. Soon, they would become mothers themselves. And we asked:
Could there be a better way? Could we create a formula that’s gentler, more natural, and truly designed for sensitive tummies?
That question became a mission. And that mission became Mumma’s Choice.
Why We Chose A2 Organic
We discovered something powerful: not all milk proteins are the same.
- A2 β-casein protein is naturally easier to digest.
- A1 β-casein, found in most regular milk, can release BCM-7 during digestion—a peptide linked to gastric discomfort and slower digestion.
By choosing A2-only milk, we could create a formula that’s smoother, gentler, and kinder to little tummies. And by making it certified organic, we reduced exposure to pesticides, antibiotics, and synthetic additives—because purity matters.
What This Means for Your Baby
Our flagship Premium Organic A2 Formula was crafted to help ease common feeding challenges:
- Gas & Colic: Less fermentation means less gas and fewer crying spells.
- Reflux: Softer curds in the stomach reduce spit-up and discomfort.
- Constipation: Gentle fats and softer curds support easier bowel movements.
- Overall Comfort: A2 protein helps reduce gut irritation, making digestion smoother and happier.
Because every feed should feel natural, not stressful.
Why “Mumma’s Choice”?
We spoke to mums who had to bottle-feed—many felt guilt, worry, and confusion about what’s best. We wanted to change that. The name Mumma’s Choice reflects trust, care, and reassurance. It’s a promise: If a mum chooses us, she’s choosing the very best for her baby.
Our Vision: Beyond Infancy
Our journey didn’t stop with babies. We know nutrition matters at every stage of life. That’s why we’re expanding our range to support families throughout the lifecycle:
- Gold A2+ Formula: Coming soon—an affordable option for everyday Australian families, without compromising quality
- Gold 60+ Senior Nutrition: Designed for active, healthy living in later years
- Active Choice Premium Pea Protein: A clean, plant-based protein for adults who value sustainability and wellness
- Future Innovations: From brain development to bone health, we’re creating products that support wellbeing across the entire lifecycle
This is only the beginning. From our family to yours, we’re here for every stage of life—because health starts with trust.