Our Story
Our Story: Born from lived experience, guided by care
It began in the quiet hours of the night.
Three fathers, awake on couches long after the house had gone still, holding unsettled babies and wondering how something so small could feel so overwhelming. We remember the exhaustion, the doubt, and the sense of responsibility that comes with caring for a new life — especially when answers feel out of reach.
Those early experiences stayed with us.
Years later, as our daughters grow into young women, we found ourselves reflecting on those moments and the choices parents face. We spoke often about trust — what it means, how easily it’s lost, and how important it is when it comes to feeding and nutrition.
That reflection became a question:
Could we build something that parents could feel confident choosing — something grounded in care, transparency and responsibility?
That question became Mumma’s Choice.
[Discover Our Infant Nutrition Range →]
Why “Mumma’s Choice”?
As fathers, we wanted only the best for our daughters — not just as little girls, but as mothers navigating life with children of their own. We imagined the nourishment they would choose for their babies, and even for our future grandchildren. That desire for uncompromising quality led us on this journey."
We also knew we couldn’t do it alone. We sought guidance from mothers who understood the challenges, pressures, and guilt surrounding feeding decisions. Their voices shaped Mumma’s Choice into what it is today: a brand built on respect, care, and transparency."
The name Mumma’s Choice is about respect. It recognises that every family’s journey is different, and that parents deserve clear information, thoughtful products and the freedom to choose what feels right for them.
It’s a name built on reassurance, not promises
Our Vision: Beyond Infancy
Our story didn’t stop at infancy. We believe nutrition is part of a lifelong journey, and that the same principles — care, quality and responsibility — should apply at every stage of life.
From infant formula to adult and senior nutrition, and now active lifestyle supplements, Mumma’s Choice continues to grow with families, guided by the same values that shaped our beginning.
From our family to yours, this is our commitment: to approach nutrition with honesty, intention and care.
[Discover Our Active Nutrition Range →]