About Us
Mumma’s Choice sources premium dairy nutritional products, driven by our mission to lead the future of dairy for the better – from infant nutrition through to adult wellbeing.
Our extensive range includes premium Organic A2 formulas, pure Organic+ blends, and specialized Gold adult nutrition products, all crafted with premium-quality Australian milk sourced fresh from certified farms.
What sets our flagship Premium A2 protein range apart is the unique combination of certified organic practices with specially selected A2 herds, producing milk that’s naturally gentler on digestion. Our Organic+ range delivers pure, certified organic nutrition, while our Gold range and Active Choice Premium Whey Protein range brings targeted nutrition to adults in their prime years.
At Mumma’s Choice, we trust in the wisdom of nature. That’s why all our dairy suppliers, whether producing A2 protein milk or organic milk, maintain the highest standards of animal welfare and sustainable farming. Our A2 herds graze on chemical-free organic pastures, producing only the finest organic A2 protein milk. Our organic farms uphold strict certification standards, ensuring pure, natural nutrition. This commitment to quality extends across every product in our range, delivering nature’s goodness just as intended – from our gentlest infant formulas to our specialized adult nutrition blends.
Every product in the Mumma’s Choice family reflects our unwavering commitment to purity, quality, and the natural benefits of Australian dairy, supporting wellbeing at every stage of life.
Sustainable Practices
Our commitment to quality begins with the land itself. All farms supplying milk for both our Premium Organic A2 and Organic+ ranges operate on chemical-free, NASAA-certified organic pastures. This stringent certification ensures we rely solely on natural animal and plant products to maintain healthy herds and fertile soil, completely free from synthetic additives or pesticides.
To ensure exceptional milk quality across both our specialized A2 and organic dairy ranges, we’re dedicated to regenerative farming practices that work in harmony with nature. This sustainable approach not only maintains nutrient-dense soil and healthy pastures but also supports the wellbeing of our carefully selected dairy herds.
For our Premium Organic A2 range, we partner with farms that maintain specialized A2 herds on certified organic land, ensuring both the unique protein profile and organic purity for a healthier, more nutritious product. Our Organic+ suppliers uphold the same rigorous organic standards, delivering pure, natural milk for our traditional organic range.
Our Team
Angelo Genovese
(Managing Director)
With more than 25 years of experience in the wholesale hotel industry, Angelo has forged strong relationships within the hospitality sector. His innovative ideas and creative strategies have had a profound impact on the industry. Additionally, Angelo is actively involved in several successful ventures across various sectors, demonstrating his capacity to adapt and excel in diverse markets.
Emanouel Paradisis
(Director Business Development)
With over 30 years at the helm of successful hospitality businesses, Manny now applies his expertise to business development in the FMCG sector, creating import and export opportunities for emerging and established brands. Known as the “man of the people,” Manny’s strength lies in his ability to connect with others, making him a valuable asset in building relationships and driving growth.
Alex Medaglia
(Director Finance & Strategy)
Alex is a seasoned corporate advisor with over 20 years of experience guiding mid-market Australian businesses, brings his extensive strategic and financial expertise to Mumma’s Choice. His entrepreneurial acumen is evident in his successful businesses across finance, food & beverage, and FMCG sectors, which continue to grow both domestically and internationally.
Rocco Panetta
(Legal Counsel)
Rocky is a lawyer with a specialization in general commercial law and litigation. His past roles include managing a supply chain solutions business based in Hong Kong and mainland China, which focused on the manufacture, export, and licensing of consumer products and services. Additionally, Rocky has served as Corporate and General Counsel for Trilogy, a company specializing in software, facilities management, and systems solutions. His expertise spans corporate law, commercial law, competition and trade practices, intellectual property, tax law, and sports law.
Constantine Passalis
(International Sales Manager)
With a proven track record of success in global trade, logistics, and packaging, Constantine Passalis is an accomplished business leader driving innovation across multiple industries. As the director of a thriving packaging import and export enterprise, and a strategic logistics provider, Con has built a reputation for operational excellence, commitment to quality and sustainable growth.
Con recognises the importance of health and well-being in early childhood and has recently ventured into the baby formula industry, leveraging expertise in supply chain management and international trade to ensure the highest standards in delivering A2 Organic baby formula to parents and families overseas.